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Discover

I use a "multi-method" research approach to understand the user's needs, pain points and behaviours. Building empathy for the user, ensuring I understand their motivations and any friction in the user journey.

Qualitative

  • In-depth & contextual interviewing

  • Contextual enquiry and observation

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Quantitive

  • Surveys & polls

  • Data & analytics

Discovery research wall
Polls
Interview
8Ps
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